At Boomerang, I became part of the core brand team for Heineken Netherlands and Heineken Global. Since 2026, I’ve been a dedicated member of the Real-Time Marketing team, creating reactive campaigns that connect the brand to what’s happening in culture, sports, entertainment, and social media.

From Formula 1 and football sponsorships to venue partnerships and pop culture moments such as Stranger Things, my role is to turn real-world events into timely, engaging brand stories that people genuinely want to share.