In May 2025, while working at Boomerang, I was part of the team responsible for one of the agency’s biggest clients: NIVEA. For Father’s Day, we were challenged to create a social-first campaign that would further strengthen the partnership between NIVEA and Real Madrid.

The result was the limited-edition Padridista Kit—a playful twist on the word Madridista, celebrating football-loving fathers with a campaign made especially for Real Madrid fans.

The kit included a personalised jersey signed by the entire first team, limited-edition NIVEA Men products, and the ultimate prize: Golden Tickets to El Clásico between Real Madrid and FC Barcelona. To launch the campaign, we partnered with two creators who surprised their fathers with the exclusive kit.