Dockable

By the end of 2025 I got approached by a well-known client of me who had the request to come up with a strong brand identity for his brand new product. Dockable is a high-end brand for luxurious boat accessories. Launching their brand with their very first product: a flexible mooring line, which saves you the hassle of not having the correct length to dock your boat. The only assets that were available were some low-res pictures and videos of a prototype.

It was an honorful journey to design a complete brandbook from scratch. The most challenging and fun part was that I had to come up with with a certain photography style/visual language. Since there was no budget, I saw this as the perfect opportunity to make use of generative AI. Especially to keep brand/product consistency because there was no existing product photography as well (yet).

Below is a quick overview of a selection of the brandbook.