Gillette

Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G).

Templates

I had the honour to come up with a brand new visual identity that could apply to all different shaver categories. I’ve tried to apply the same base, so only the background colours and imagery would differ. It resulted in a strong and consistent toolkit. On top of that, I’ve used an automation tool in combination with a terminal and component sheet. This allows me to collect and store all imagery automatically in folders. It also generates editable PSD files and flattened files such as JPG’s and PNG’s. This saves me a lot of time and the agency can upload all folders immediately to the brandstore of the client.

eFMOT (Amazon)

eFMOT is one of the biggest deliverables within a Gillette campaign. It’s basically the product page that comes to live on Amazon. Each product page contains specific imagery, such as: Primary, Secondary and Rich Content images. It’s my task to set up a good base and create a strong overall look-and-feel for each campaign. In the end it will be the ‘Master’ page that in the end will be followed up with an entire adaptation roll-out. Once the client has approved it, I’ll convert the page into several bundles and/or colours (SKU’s).